STAT 3001 Week 4 Project | Complete Solution

STAT 3001 Week 4 Project | Complete Solution

The purpose of survey research is to collect secondary data. - F 

It is to collect primary data.

The people who answer survey questions are referred to as respondents. - T

Most survey research is descriptive research. - T

Some aspects of surveys may be qualitative. - T

Surveys provide accurate means of assessing information about a population, but they are expensive and an inefficient means of doing so. - F

Surveys provide a quick, often inexpensive, efficient, and accurate means of assessing information about a population

Survey research techniques and standards are still quite unscientific. - F

Two major sources of survey error are random sampling error and nonrandom sampling error - F

two major sources are random sampling error and systematic error

Unless sample size is increased, random sampling errors are unavoidable in survey research - T

Systematic errors are also called sampling errors. - F 

systematic errors are also called nonsampling errors.

A respondent error exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter. - F 

it is a sample bias

Two general categories of systematic error are Type I errors and Type II errors. - F

two general categories of systematic error are respondent error and administrative error

Nonresponse is a type of interviewer error - F

it is a respondent error

The number of "no contacts" in survey research has been decreasing because of the increased use of technology that allows people to screen calls. - F

it is increasing because of unknown calls, scared of scam calls

No contacts occur when people are unwilling to participate in the research. - F

this type of error is known as refusal

Self-selection biases in survey research overrepresent indifferent responses and underrepresent extreme consumer positions. - F

Self-selection biases in survey research underrepresent indifferent responses and overrepresent extreme consumer positions

A response bias occurs when respondents tend to answer questions with a certain slant - T

The categories of response bias are mutually exclusive from one another. - F

When a respondent exaggerates his income and education in an interview in order to make a favorable impression on the interviewer, this is an example of auspices bias. - F

It is social desirability bias

When an interviewer is not able to write fast enough to record the respondent's answers verbatim, this is an example of interviewer error. - T

Surveys may be classified based on the method of communication, the degrees of structure and disguise in the questionnaire, and the time frame in which the data are gathered - T

An undisguised question limits the number of allowable responses - F

A structured questions limit the number of responses. An undisguised question is an open-ended question that assumes the respondent is willing to answer

When the same respondents are questioned several times over a period of months, this is an example of a structured study. - F

this is a longitudinal study

A longitudinal study that gathers data from the same sample of individuals or households over time is called a repeated measures study. - F 

This is a consumer panel. Cohort studies survey several different samples at different times.

Total quality management is a business strategy that emphasizes market-driven quality as a top priority. - T