Case Study 1.1. Google Acquires Motorola Mobility

Case Study 1.1. Google Acquires Motorola Mobility

Product Differentiation - A business strategy whereby firms attempt to gain a competitive advantage by increasing consumer perceived value of the firm products or services.

joint venture - A form of strategic alliance that is preferred when the threat of cheating is the highest.

corporate diversification strategy - When a firm operates in multiple industries or markets, it is said to implement a ___

reputation - Ping Writing Instruments Inc. is able to charge a high price for its pens because it is known for producing high quality products. 

Ping Inc. is using which base of product differentiation?

forward vertical - When Gateway computers opened retail stores to sell their computers, this was an example of ___ integration

What is M-form structure (or multidivisional structure)? - The most common organizational structure for implementing a corporate diversification strategy

What is economies of scope? - _____ exists when the value of the products of a firm increases as a function of the number of business that the firm operates in.

Equity alliance - Renault and Nissan formed a strategic alliance in 1999 where Renault holds 44% of Nissans stock and Nissan holds 15% of Renaults stock.

This is an example of which type of strategic alliance?

what is the threat of entry? - Successful product differentiation strategy decrease the threat of ___ by increasing the costs of entry

What is the threat of opportunism perspective? - Ping's Automobile Inc. opened its own customer service centers because service employees need to have repair skills that are highly specialized to Ping's Inc. (i.e. these skills will not be very useful to other companies)

This is consistent