Entrepreneurial_Assessment.docx 8-2 Final Project Milestone Four Southern New Hampshir

Entrepreneurial_Assessment.docx    8-2 Final Project Milestone Four  Southern New Hampshire University   Intrapreneurial and Entrepreneurial Opportunities   The following is a list of entrepreneurial opportunities which stem from performing a market domain analysis and a PEST analysis of the company, Juan Valdez.  The performed analyses gave hindsight on entrepreneurial opportunities.    The largest living generation as of right now are millennials (Bureau, 2015).  This new generation is more connected, more mobile, and more social than any other.  This has had an effect on the coffee industries, as consumption shifts from the privacy of consumers™ homes to public venues, which then is all fused by social media.  The value of coffee has shifted focus, from conscientious of price to conscientious of experience.  Millennials are more focused on the experience than they are of price (Coffee Association, 2016).  Juan Valdez has all the tools necessary to provide an experience like no other coffee company; for it is the only internationally recognized coffee brand that belongs to the coffee growers.     Entrepreneurial opportunities  Ready-to-Drink Coffee   Everything is on the go; we live in a fast-paced world.  The ready-to-drink coffee market is making a growth-spurt.  The ready-to-drink coffee market reached USD $2.4 billion in 2015, and is expected to be worth a whopping $116.13 billion by 2024.    Out with the Iced, in with the Cold   Iced coffee has been very popular in the United States; especially duri